Sprinkles Debuts 24-Hour Cupcake ATM, Unseats 3 A.M. Burrito Run From Its Throne
4:30 pm, March 2nd | by Laura Donovan
Though temporarily fulfilling, late night trips to the burrito shop or pizzeria can feel repetitive, as few food purveyors are open during all hours of the day and you have to take what you can get. To spice up your 3 a.m. carb quests, you can opt for something sweet and resort to Sprinkles Cupcakes’ new “24-hour ATM.”
The company, which won the 2010 Luxist Readers’ Choice Award for Best Cupcake, will be opening it’s 24-hour cupcake ATM machine that can dispense its highly regarded sweets anytime. As The Atlantic reported on Friday, Sprinkles intends to plant similar devices in all ten cities.
Sprinkles released a statement on the development Friday:
“For Sprinkles addicts on the go, 24-Hour Sprinkles debuts as the world’s first cupcake automat! This automatic cupcake machine dispenses freshly baked cupcakes, cupcake mixes, apparel and even cupcakes for Fido! In the heart of Beverly Hills nestled between Sprinkles Cupcakes and the brand new Sprinkles Ice Cream, 24-Hour Sprinkles will be continuously restocked day and night with a variety of freshly baked cupcake flavors.”
The big question, then, is how high in quality a cupcake can be if it’s not fresh. Nicole Schwartz told The Atlantic not to worry, as Sprinkles is basically open 24 hours of the day anyway and that the bakers will “constantly be restocking the automat with freshly baked cupcakes so the cupcake you receive will only have been baked a couple hours earlier.” In other words, you won’t have to worry about getting stale goodies. The target audience is people with sugar cravings whether these folks are starving and inebriated or simply longing for something sweet. This could be a nice variety from off-hour burrito binges, but I think I’ll stick with salty foods to quell late night hunger.