In Brief
There Is A Gym In New York City Called ’50 Shades Of Pain’
9:30 am, January 23rd | by Sarah Devlin
This is the definition of “a bridge too far.”
Sure, “Positive Attitude Inspiring Nature.” What does that mean? Judging by the Yelp reviews, it looks like this place juuuust opened, which I think is the definitive proof that the 50 Shades phenomenon has jumped the shark. When even this guy is using it as a branding tool you know that you’ve reached a certain saturation point in the culture.
As far as I can tell, the gym’s only nod to BDSM is the name, although “pre-wedding training” has a certain ring to it. At any rate, we think this guy is about a to learn a tough lesson: don’t name your gym after a year-old publishing industry phenomenon.
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