Luxury Ice Cream Truck Debuts in Chicago — With Massages and Manicures

Warning: if you are at all suggestible when it comes to ice cream cravings, consider skimming over this post. Mars Chocolate has just introduced a new luxury, adults-only ice cream truck. Really.

Mars execs apparently felt that the ice-cream-without-sticky-kids-surrounding-you niche industry was somewhat lacking. So they decided to roll out an ice cream truck fit for moguls. Or, you know, people who like eating frozen treats outside but want to do so while getting a massage and manicure.

Mars Chocolate General Manage Craig Hall explained the concept in a press release Mogulite came across this morning:

“Most of us have vivid memories of the ice cream truck… so we created a one-of-a-kind ice cream truck to help adults relive their childhood, but in a truly decadent, grownup way.”

So, you’re reliving your childhood without all the unsavory parts of your childhood mixed in. Now you’re talking our language.

As we mentioned, the truck will feature massage therapists and nail technicians — as well as “generation-appropriate music” (whatever the heck that means).

The sad part? The truck will “stop for everyone… everyone 18 and older, that is.”

I’m picturing the miserable tantrums right now. And they’re not pretty.

TAGS: adults-only ice cream truck | dove ice cream truck | ice cream truck massages | luxury ice cream truck

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