PR Whoops

Apple Chalks Location Data Tracking Uproar Up to “a Common Bug,” Might Want to Switch up Its Wording

Steve Jobs is denying heated rumors that the iPhone is tracking your every move – he says it’s just “a bug.” That’s the same phrase he used to cover up his sickness in 2008 – which ended up with Jobs needing a liver transplant.

It’s a little buggy.

In 2008, critics said Jobs looked gaunt at an Apple keynote, causing people to think the cancer Jobs battled in 2004 might have returned. But the exec shrugged it off, saying he had been suffering from a “common bug,” Just a few months later, Jobs had to have a liver transplant.

Now, with iPhone owners up in arms with reports that their phone are tracking everywhere they go, Jobs wanted to clarify that it wasn’t anything to be worried about. He said it’s just the result of some software “bugs” that Apple is working quickly to fix.

A few years later and a different issue, but the parlance is the same. Is “a bug” Apple’s buzzword for “crap, this is bad, let’s cover it up”?

TAGS: apple | bugs | iphone

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