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Head Scratchers

Arianna Huffington Steers Her Ship Away From Rupert Murdoch’s Iceberg, Offers iPad App For Free

3:00 pm, August 2nd | by Laura Donovan


It looks as if iPad-exclusive content isn’t so marketable after all, and Huffington Post powerhouse Arianna Huffington seemed to keep this in mind when she started offering weekly iPad magazine, Huffington free of charge.

During the June launch of the iPad publication, executive editor Tim O’Brien said they went with paid content because “it’s a premium product and it deserves to carry a price with it in order to access all the value we’re giving people.” This is a much different answer than what HuffPost spokesperson Rhoades Alderson gave to Capital New York nearly two months later. With regards to the recent switch, Alderson said, “In the end, we felt that asking people to pay for the magazine was inconsistent with The Huffington Post itself, which has never charged for content.”

And requiring a fee just didn’t seem to work on iPad users. Since the mag’s debut, there have only been around 115,000 downloads of the app. Given Rupert Murdoch’s struggling iPad-only newspaper, which comes at a cost, Huffington was wise to change gears and provide no-fee content. To anyone else who wants to start an iPad pub with a pricetag on it, don’t.

[Capital New York]

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  • Anonymous

    So because I corrected a grammatical error in my prior post, aka edited it for that reason, it does not post until it is reviewed.  ouch.

  • http://twitter.com/LauraDonovanUA Laura Donovan

    what are you talking about? what post?

  • Anonymous

    I made a post. I then read it again and saw I had made a grammatical error. I corrected/edited the comment. When I corrected/edited the comment a notice came up that said edited comments won’t post until reviewed by a moderator.  So somewhere in moderator land is my first post.

  • Anonymous

    I made a post. I then read it again and saw I had made a grammatical error. I corrected/edited the comment. When I corrected/edited the comment a notice came up that said edited comments won’t post until reviewed by a moderator.  So somewhere in moderator land is my first post.

  • http://twitter.com/LauraDonovanUA Laura Donovan

    oh I had no idea! bummer. At any rate I can’t see it.

  • Nancy Faherty

    I’m willing to pay for good content, written by professional writers who were remunerated fairly.

  • Anonymous

    So if I leave links in my post, the post just disappears?  I’ve now posted twice now and the post is not viewable.

  • Anonymous

    Arianna Huffington was one of four key well known females who simply could not wait for the democrat voters to decide the 2008 democrat presidential nominee. Instead, she used her media influence and control of Huffington Post to push Barack Obama over a more popular, more known, and more competent candidate, Hillary Clinton.

    As a result, over a million home owners have been unfairly foreclosed upon via parallel foreclosure. Parallel foreclosure is UNCONSTITUTIONAL, yet Obama has done the Bankers bidding and said Parallel Foreclosure is legal. 

    Arianna Huffington, Oprah Winfrey, Maria Shriver and Nancy Pelosi gave the male dominated news channels and talk shows the excuse they needed to pick at most things Hillary Clinton while exalting an unknown politician, simply because he was african american.

    George Soros and Arianna Huffington go way back, and Soros realized that Barack Obama would do more for wall street than Hillary Clinton would. And Huffington has had an axe to grind against the Clintons going back to the 90′s.  

    The bottom line is we lost a chance at having the first woman president and instead have had political gridlock caused by the polarizers among us.

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