Axe: “Nothing Says I Love You Like Breaking The Bridge Of Another Man’s Nose”
12:15 pm, March 22nd | by Rebecca Srulowitz
Thus far, Axe Body Spray’s entire repertoire of ads has focused on women fawning over men who’re wearing their product. But then yesterday an Axe employee woke up and wondered, “gee, why don’t we do something less boring and offensive?” And that is most likely how this new ad campaign was born.
While these new ads don’t necessarily deviate from the relationship-focus of previous campaigns, these 1-minute spots are refreshing and actually pretty hilarious.
So ignore the irritating use of female stereotypes and the boyfriends who’ll do anything to get laid, and just enjoy. We’re going to celebrate baby steps here.
[AdWeek]
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