Oh No: Newspaper Places Ad For Father’s Day Gifts Next To Story About Spousal Abuse
2:30 pm, June 13th | by Amy Tennery
Part of being a layout editor for a print publication is formatting. Another is making sure that you’re not pairing an ad with a totally and completely inappropriate article.
You know, like, don’t place a McDonald’s ad next to a story that warns readers about the health risks of fast food. Also, don’t put an ad for cheap airfare next to a story about a plane crash. And definitely, absolutely don’t organize a newspaper page in such a way that it somehow links Father’s Day with spousal abuse.
Of course, the person here didn’t get the memo.
According to a post on Reddit (where we found the offending copy) this is from the Mirror.
It’s not just that there’s an ad for Father’s Day gifts next to a story about female domestic violence victims (which is bad enough). It’s that the placement of the ad copy almost makes it look like the headline should read “1 In 4 Women Will Be Beaten By Husbands Treat Him This Father’s Day.” It’s bad. It’s really, really bad.