Beyoncé, Salma Hayek and Gucci Want to Empower Women
5:30 pm, March 1st | by Meredith Lepore
Beyoncé has already done a lot to empower women (after all, she has devoted entire albums to it) but she is at it again. And this time she’s got friends. Beyoncé Knowles, Salma Hayek, and Frida Giannini, all backed by Gucci, came together yesterday to launch a new global campaign to empower, inspire and support women called Chime For Change at TEDx in California. Beyoncé said of the cause “Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world.”
From The Telegraph:
“Through its partner Catapult, Chime for Change encourages people throughout the world to support girls’ and women’s projects in a personalized, individual way. Catapult enables citizen philanthropy and is the first crowd-funding platform dedicated to advancing the lives of girls and women. Catapult connects CHIME FOR CHANGE community members directly to organizations and projects focused on the causes that matter most to them, and currently represents over 50 organizations in 38 countries.”
The campaign focuses on uniting women on a global scale to change the prospects for many girls who have few opportunities. The cause will focus on the three basics: “Education, Health. Justice. For every girl. Every Woman, Everywhere.” You can see the entire manifesto here. Salma Hayek states on the website: “I believe that by working together we can change the course of history to ensure that girls and women are empowered to realize their potential and thrive.”
This campaign is getting major backing. Meryl Streep, Jada Pinkett Smith, Julia Roberts, Salma’s husband Francois-Henri Pinault, Gordon Brown and his wife Sarah, and Arianna Huffington are all on the board, as well as Facebook and Hearst Magazines.
“I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world. I’m honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies,” says Beyoncé. You go, girl.