BIC Tells The Jane Dough The Company Welcomes Criticism, Comments On ‘For Her’ Pen Set
5:00 pm, August 28th | by Laura Donovan
A lot of people are unhappy with BIC’s “For Her” pen set, which is getting many scathing reviews on Amazon. I am not offended by the product but was surprised that gender-specific writing utensils are a thing again. I haven’t associated pens with femininity since middle school, when I lamented that I wasn’t allowed to use sparkly pink Gelly Rolls on homework assignments (by the way, teachers, that rule was total BS. At least I wrote by hand, unlike rotten kids of today!).
Now that the War on Gelly Rolls is over, it’s time to acknowledge the latest pen outrage. The BIC creations have generated more controversy than necessary (these are pens we’re talking about, for crying out loud…), but BIC’s director of corporate communications, Linda K. Kwong told The Jane Dough that the company welcomes criticism and backlash about any of its offerings:
“We appreciate hearing honest feedback from all of our consumers, whether it is regarding a promotion, advertising campaign, or product. As a global consumer products company, BIC wants to hear these important comments.”
Hear that, haters? BIC is open to your ideas. I’m sure that doesn’t change your opinion of the business, but the amount of rage and noise surrounding an innocuous item goes to show the pen really is mightier than the sword.