Brand Power: Beyonce Is Pregnant With Baby Number Two
5:39 pm, May 17th | by Meredith Lepore
Beyonce is about to take over the world again. The singer/actress/diva/fierce stomper and all around awesome lady is pregnant with baby number two. As you can imagine, this has brought all news to a standstill. Syria? Who cares. Mrs. Carter is pregnant. This means her brand just got even better.
So far The New York Daily News, E! and Huffington Post have confirmed the news (they also ran the story that she was probably, most likely, very close to being pregnant for the last two weeks) but we still haven’t had that awesome moment when Beyonce steals an entire awards show with one rub of her rotund belly. This was how she confirmed her pregnancy with Blue Ivy at the VMAs and launched yet another Beyonce alter ego: Beyonce, the mother. I am not sure anything can top that but the Billboard Music Awards is this weekend…..
But there is no doubt that this will help Beyonce’s brand. “Beyonce essentially works for herself,” says career coach and Sirius radio host Maggie Mistal. “And her personality is her brand. So the more she connect with her audience, the better—getting the whole world excited that she’s pregnant is a great brand move.”
She was very strategic with her first pregnancy, touting the “I’m just a regular mom” and “I can’t wait to bring her everywhere.” As Jessica Rose of XX Factor wrote, “she does all the humanizing, stars-are-just-like us stuff like talk about her over-developed sense of smell and how “empowering” it is to have a baby growing inside you.”
I expect her to do the same with baby number two as she seems to be promoting a more old-fashioned vibe with her Mrs. Carter World Show Tour. Yes, she knocked em’ dead with her Super Bowl performance and proved that nothing is slowing her down, though this pregnancy does already seem to be slowing her down as she canceled a concert in Belgium due to health reasons. But brand wise, nothing is slowing Beyonce down. She told GQ earlier this year “I now know that, yes, I am powerful. I’m more powerful than my mind can even digest and understand.”
With her recent H&M ad campaign we also see that Beyonce can easily go back and forth between alter egos. She can be the nurturing mother and then be a sexy bikini beach babe.
And we haven’t even gotten to how famous the baby is. Blue Ivy is arguably the most famous baby in the world. Kim Kardashian and Kanye West’s baby will only be famous in the interim until B’s second baby is born.
She is Beyonce. She is unstoppable.