Britain Will Rake in Almost $400 Million From the Royal Birth
4:15 pm, July 24th | by Colette McIntyre
And now, a royal birth poem, based on Walt Whitman’s “O Captain! My Captain!“: “O Royal Birth! my Royal Birth! our fearful trip is done, / Kate’s Kingmaker has weather’d every rack, the prize we sought is won, / People reporters are near, the bells I hear, the people all exulting, / While follow eyes the kitsch peddler, the money out and flowing…to the tune of $238 million!”
Joshua Bamfield, the director of the Center for Retail Research, told Reuters that he estimates 156 million pounds, or almost $238 million, will be spent on royal baby souvenirs. Consumers can purchase royal baby china, Union Jack booties, “Born to Rule” sleepwear, or even festive morning sickness bags. The Royal Collection Trust, which funds the upkeep of the royal palaces, is getting in on the commodification, shelling an infant’s romper designed to look like a guardsman’s outfit. Prince Charles, the royal baby’s royal grandfather, is peddling handmade baby shoes through a shop on his Highgrove estate, while Kate’s parents, Carole and Michael Middleton, recently added a line of baby goods to Party Pieces, their party supplies business.
Bamfield further posited that 4.8 million royal baby fans will spend 62 million pounds on alcohol and 25 million pounds on food for celebratory parties. He also believes that the birth will cause an increase in tourism, similar to the 13 percent spike seen in April, the month of the royal nuptials. Analysts project that the royal birth will bring a grand total of $380 million into the British economy.