You've Got To Be Kidding

TV Viewers ‘Outraged’ Over Pantyliner Ad That Uses The Word ‘Vagina’

How do you advertise a feminine hygiene product when you’re not allowed to use the word “vagina”? It seems complicated — but feminine sanitary product companies have pulled it off for years, as you’ve undoubtedly noticed. That is, until now.

The folks behind Carefree pantyliners are in a bit of hot water, apparently, after they chose to use the actual words “vagina” and “discharge” in a New Zealand television commercial last night. In the land of test-tubes and ambiguous blue liquid, this is a bit of a no-no. And television viewers (who, seriously, guys, must just have just a pile of free time on their hands) let the censors know, calling in to complain about the ad’s word choices, according to the Daily Mail. Imagining how those phone calls must have gone down is eminently amusing.

But while a lot of companies might immediately go on the defensive in a situation like this, a Carefree spokesperson, bless her, released a statement to the press that essentially told the haters to screw off. “It’s the first time a major brand has had the guts to use real words, not euphemisms or diminutive terms,” she said, according to the Daily Mail. Heck yea.

TAGS: carefree

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