So This Just Happened
Pink-Bottled “Chick Beer” Rapidly Expanding Across The Nation
3:15 pm, January 26th | by Amy Tennery
Today’s sign of the ovapocalypse? “Chick Beer,” the beer for women, is expanding nationwide faster than you can say “marketing ploy.” Because women everywhere need beer designed for ladies.
Originally released in September, Chick Beer is now available in available in three states, according to the Idaho Stateman, because apparently Idaho needed more pink-bottled beer.
Don’t know what Chick Beer is? Chick Beer’s name hilariously re-appropriates a common insult you’d use on beverages like Zima and Mike’s Hard Lemonade. But the brand is deadly serious. And what makes Chick Beer truly appropriate for chicks? Well it’s a pretty standard lager, so that’s nothing new. It comes in a pink-labeled bottle with a black dress on the front — okay, getting the genderness there. But the real truth to why Chick Beer is “created just for women?” Let’s turn to its website:
Chick Beer is a craft-brewed light beer that doesn’t taste like a light beer. The flavor is soft, smooth and full-bodied. Yet Chick Beer magically [Ed. Note: !!!] has just 97 calories and 3.5 carbs.
Ahhh, the calories. Calorie magic. And it straight-up murders Amstel Light with fluffy-lady-goodtimes.
The idea behind Chick Beer is noble (well, as noble as a beer can be) — according to a statement from the company, the creators feel it’s “sexist… that the beer industry has totally ignored the female beer drinking market.” That’s totally fair. (Although I’d just as soon see the beer marketing execs leave us alone for a while.)
But the pink, the “Chick,” the low-caloried stereotypes bottled up, especially for beer-drinkers like me? They’re enough to make a gal pass out.
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