Chinese Men Spend Way More Than Women — Why?

We interrupt our regularly scheduled ladies’ programming to bring you some news about the boys: in China, men are spending way more on their wardrobes than women are.

A lot more. According to Money Control, a Bain study found that last year, Chinese men spent $1.1 billion shopping. Women in China spent just $439 million. So, yes, men spent well over twice as much.

What’s more, retailers have taken note! Case in point: October marked the opening of Landmark Men, a 60,000 square foot men’s-only mall in Hong Kong (photo above is from some sort of display there). Retailers including Valentino and Louis Vuitton have opened up men’s stores in the mall.

What to make of this? Chinese women are far less vain than their western counterparts? Just kidding. But really, there’s certainly no shortage of high-earning Chinese women — two-thirds of self-made female billionaires are Chinese. And there are plenty of women behind them, many of whom we’d guess have disposable incomes.

So, what say we here? At least it disproves the global stereotype that all women love shopping and spending, while men detest even entering a mall.

TAGS: chinese men shopping | chinese women shopping

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