Do We Believe What We See in Ads? [INFOGRAPHIC]
3:00 pm, January 13th | by Colette McIntyre
Don Draper would have us believe that happiness is “a billboard on the side of a road that screams with reassurance that whatever you’re doing is ok”…but do any of us actually believe what we see on billboards anymore? According to this infographic from Lab42, the answer is “no.” A mere 3 percent of survey participants believe that information given by advertisements is “very accurate,” while 57 percent feel that ads are “somewhat exaggerated.” In our opinion the most interesting statistics are related to advertisers’ depictions of women: 96 percent of those surveyed think half or more weight loss ads are photoshopped, and 77 percent of respondents who think beauty ads are “very accurate” are men. For more on ad perception and presentation, check out the infographic below.