Why Are Ed Hardy Execs So Desperate To Sell Their Houses?
6:30 pm, October 25th | by Hillary Reinsberg
Has the Ed Hardy-wearing population magically dissipated and the company suffered, or do the company’s leaders all suddenly need to liquidate their assets for some other reason? They’re seemingly all selling California real estate. Or trying to at least.
Ed Hardy founder Christian Audigier first put a Los Angeles home on the market in October — and lowered its price not long after. Now he’s put yet another home on the market — this one in Topanga, California. Surprisingly, it’s not quite as tacky as you might think. Curbed’s got some photos — if you want to have a look. It’s a three acre ranch, with a vineyard and four guest houses, all yours for just under $3.3 million. Not a bad deal.
Then, as you may remember, there’s also Herbet Guez — the company’s current CEO, who’s desperately trying to sell his California pad that was on the market, originally for $38 million. He wanted to sell so badly that he both lowered the price and then sued:
First, Guez took the home off the market (because no one wanted it). Then, he decided to rent the house to Michael Jackson, because, hey — what could possibly go wrong? Then the King of Pop died in the house under sad, terrible circumstances, which really didn’t do much to help the mansion’s rep. And after another sales effort, this time at the staggeringly lower price of $28.995 million (well, staggeringly lower compared to $38 million), Guez took the house off the market in July and started to look for someone to yell at.
And that person, Curbed reported, was map-of-the-stars-selling entrepreneur Linda Welton. Her sin? Well, presumably, she helped direct people to the site of Jackson’s passing. And this created a traffic problem, which, according Guez, is the whole reason no one is buying his house.
As we said, Ed Hardy has gone out of style.