Thanks for sharing this study!

There is no way to know with certainty of course whether the results would be the same for girls who watch one or both parents run a business.

What I do know is that females generally have a more layered definition of success that goes beyond the traditional male model of power, money, and status. It’s not that women don’t want these things, but just not to the exclusion of things like meaning, contribution, and work/life balance — which is ONE reason why female run business tend to be smaller.

So if by the business “running less than smoothly” the researchers mean making less money as one might in a corporate gig, then young men may be turned off. But benefiting from for example, a self-employed mom who got to see her kid’s soccer games or may have worked long hours but because she runs her business from home, was more available, female children may be more inclined to be their own boss.

In other words, success is relative.

Valerie Young
Author, The Secret Thoughts of Successful Women

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This effect probably dates from early in our evolutionary history.  The successes or mistakes of the parent would leave an imprint on their children, increasing the child’s chance of successfully reproducing.  So, for example, if you lived on the Savannah 2 million years ago and witnessed your parents being eaten by lions, you’d be less likely to repeat their mistake of opening a zebra themed ice cream shop.