New-Faux Rich: Women Now Painting Stiletto Soles Red So They Look Like Louboutins
6:57 pm, July 3rd | by Hillary Reinsberg
The greatest assets of the truly wealthy – sprawling estates, sports cars, mega yachts – are tough, if not impossible to fake. Smaller items are easier to mimic, and there’s a big market for them – streets from New York to Venice are famously populated with vendors peddling fake Birkin bags and copied Vuitton suitcases. But we’ve officially reached a new low – New York women are faking it on the soles of their shoes.
The New York Post has uncovered a shoe cobbler on the Upper East Side who’s become a mini-mogul himself as the go-to guy for turning your soles red. Why? So that they look like a pair of Christian Louboutins. Louboutins are known for their unmistakable red sole and run upwards of $600 for a basic pair. At that price point, they’re an exclusive status symbol.
Byron Brito of Andrade Shoe Repair says he’s perfected the color and mastered a technique that allows him to take cheap shoes and give them a red sole nearly identical to those on the bottom of Louboutins for $35. Brito’s clients then fool their friends and foes by having them believe the shoes are genuine Louboutins purchased at Bergdorf Goodman or Barneys or the designer’s boutique, which, somewhat ironically, is a stone’s throw of ten blocks from Brito’s shop.
For an added fee, Brito will also produce fake nightclub receipts saying you spent a couple thousand dollars on bottles of Cristal and for elite customers, he’ll expertly Photoshop you into a scene on the French Riviera. Just kidding, but somebody – get on that.