In Defense Of Plain, Cheap, Boring Business Cards
2:30 pm, January 10th | by Hillary Reinsberg
I was just alerted to “The World’s Most Expensive Business Card.” They cost, on average, $1,5000…per card. What are people thinking?
A company called Black Astrum is making a special, expensive line of custom business cards — they’re metal, studded with diamonds, and so on. You’d think it’s just a gimmick, but they actually started the line of deluxe cards because someone wanted them.
And the truth of the matter is — Black Astrum’s clients aren’t the only ones who want ridiculous business cards. For those not willing to splurge tens of thousands of dollars for a dozen cards, there are cheap, yet still over-the-top alternatives. Take Randi Zuckerberg’s new card, for example: it’s a QR code that you have to scan. By the time you pull out your phone and scan it, you could have just written down the person’s number.
That’s because fancy business cards are a gimmick. Actually, at this point in time, all business cards are a gimmick of sorts. We’re reluctant to so much as pick up a print newspaper (I’ll read it on my iPhone/iPad/computer, thanks!), but we’re still willing to pass around little pieces of paper with our names on them. And with the Internet, it’s just not that hard to find someone’s name if you need it. I suppose that at a party, passing a little piece of paper is somewhat more elegant than using an app like Bump to exchange contact information. But once you leave the party, it’s anything but elegant. In fact, usually ends up a crumpled piece of paper shoved into some corner of my wallet or pocket of my handbag.
If you’re not ready to give up paper business cards just yet, at least don’t get one with indecipherable codes or diamonds encrusted. Because if I lose that, I’ll feel bad.