Your Twitter Followers Are About To Get You Discounts At Gilt
1:00 pm, March 6th | by Hillary Reinsberg
Designer fashion flash-sale site Gilt and social media influence ranking site Klout have announced a partnership, and it’s not really like anything we’ve seen before. Here’s how it works. It’s pretty simple: the higher your Klout score, the higher the Gilt discount.
Why would a site already known for its big discounts offer even more off? According to Reuters, “The idea, the companies said, was to reward “influencers” on the Internet – a frequently retweeted fashion writer with thousands of Twitter followers, for example – who have tweeted about a Gilt purchase or experience, and thus indirectly helped funnel business to the website.”
In a way, it feels like the social media era’s take on designers giving celebrities free clothes. To the blind eye, it seems “unfair” that the most influential people would be the ones who don’t have to pay, but at the end of the day, it’s basically just another way for companies to “advertise” in a creative way.
Our only advice is to, uh, bump up that Klout score. Just checked — we’re at a 57. What will that get us, Gilt?