You've Got To Be Kidding
Business Mag Tells Women To Excel “From The Bedroom To The Boardroom”
8:30 am, December 14th | by Amy Tennery
GlobeAsia, a leading regional business magazine, wants women to succeed. That’s great! Their aim, however, might have been a bit too… broad.
In an ad for its 2011 Leaders Forum this week, which featured a handful of influential female Indonesian business and government figures, GlobeAsia heralded “the rise of women leaders in Asia,” according to SE Asia Realtime. Okay, nothing wrong so far. But then it included the tagline “From The Bedroom To The Boardroom.” Which is, not surprisingly, generating just the wee-ist bit of controversy. After all, I’d imagine most businesswomen don’t want anyone picturing their skills in the bedroom at this, a most chaste institution we hold dear: the business conference. Creepy.
And, as Asia Realtime noted, the ad is particularly unfortunate in light of recent comments from Jakarta Gov. Fauzi Bowo, who suggested that “women would not wear revealing clothes to avoid being raped or victimized.” If this ad could possibly play well in any crowd, this one was not it.
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