PR Whoops
GM Execs Freak After Prankster Installs “Sucks” After Competitors’ Names in Web Searches
4:16 pm, October 12th | by Amy Tennery
You’d think that when someone pulls a corporate cyber prank, it would be at the expense of the target company. Not so today, when a hacker wormed his or her way into the General Motors Wi-Fi connection — but only to say bad things about GM competitors. Really.
So, what was this prank? Apparently some hooligan programmed the GM Wi-Fi system to include the word “sucks” after every occurrence of the words Chrysler, Ford, Toyota and Honda in web searches, according to the Wall Street Journal. How sweet!
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The prank only extended through GM’s headquarters — which you’d think would limit its exposure to the general public. And hey, what’s the harm in your employees seeing things like “Honda SUCKS Civic” when they’re checking out their rivals on Google. Everyone needs a giggle.
But, hilariously (or not, whatever), the prank occurred as GM was unveiling its new battery powered Chevy Spark… an event that brought out a lot of journalists. Journalists with laptops. Oh dear.
Amazingly enough, GM execs were displeased with this act of super-friendly vandalism! They denounced the act (probably so no one thought they did it) and released a thoughtful statement on the matter:
“This is not funny.”
Humor is a matter of opinion, GM. Objectively, this is hilarious.
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