8:30 am, June 12th | by Colleen Barrett, TresSugar
There was a time when it was unladylike for women to smoke. When they did, it was done defiantly, late at night, and behind closed doors. So how did we go from taboo to addiction in less than a century?
Well, as we’ve seen on “Mad Men”: advertising. Cigarette ads targeted at women always capitalize on the social climate of the time. So we’ve enlisted the expertise of former ad man and coauthor of “The Cigarette Book: A Celebration of the Culture of Smoking Fletcher Watkins” to find out how cigarette companies, advertisers, and the media made those ads stick. Read more.