HMV Twitter Account Taken Over by Fired Employees
5:30 pm, January 31st | by Colette McIntyre
Disgruntled HMV employees briefly took over the company’s official Twitter account today, live-tweeting their dismissal.
HMV, a struggling British entertainment retailer, entered administration earlier this month, putting approximately 4.500 jobs at risk. According to the Independent, Deloitte, the firm selected to run HMV, has cut 190 redundancies “across the company’s head office and distribution network.” Earlier today, infuriated workers from HMV’s HR department took to Twitter to air their grievances.
“We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring,” read the first rogue tweet. “There are over 60 of us being fired at once,” read the next. “Mass execution, of loyal employees who love the brand. #hmvXFactorFiring.” Subsequent posts went on to claim that employees have been “under contract” and unable to “say a word” prior to the Twitter takeover and that the HMV handle was “set up by an intern (unpaid, technically illegal) two years ago.” The workers explained that they were hijacking @hmvtweets because the company they “dearly love is being ruined” and “there seemed no other choice.” Eight tweets were sent out before the company regained control of its account. All unauthorized messages have since been deleted.
HMV administrators have not yet commented on the rebellious tweets but new messages have been posted under the company’s Twitter handle. “It’s clearly been a tough day for us all at hmv,” the feed reads. “Please stick with us #hmvxfactorfiring.” The latest messages seems to express empathy for the rebellious employees: “One of our departing colleagues was understandably upset. We’re still here thou, thx for supporting hmv thro these challenging times.”