Gym Owner Slammed For Holocaust-Themed Ad Campaign
6:13 pm, January 5th | by Amy Tennery
A gym in Dubai has come under fire this week, after launching an ad campaign that used an image of the Auschwitz concentration camp, according to The Post Game. The caption? “Where your calories go to die.” Yep.
Phil Parkinson, the founder of the gym, the Circuit Factory, apparently posted the images to Facebook, according to YNetNews, explaining that his gym is “like a calorie concentration camp.” According to YNet, the campaign also included “a poster of four scantily dressed women that proclaimed: ‘Are you a fat s**g?’” Gonna be honest here, I have no idea what “s**g” would be, but I’m guessing it’s not a term of endearment.
After people acted, gosh, you know, just a tad bit ticked off about the ads, Parkinson helpfully noted that “the idea of the campaign isn’t to upset anybody,” which is maybe the lamest response to anything ever.
The ads have since been removed and Parkinson did, eventually, offer an apology.