Finally, A Car Fit For A Woman (I Was Getting So Tired Of Walking Everywhere)
11:30 am, October 29th | by Laura Donovan
For $17,500 and a trip to Japan, you can own one of Honda’s new Fit She’s models, which are pink vehicles specifically designed for women. Because nothing says “feminine” or “female” like pink, right? The car, which comes with an anti-wrinkling windshield, has many other features that only a woman would appreciate:
The car also features a “Plasmacluster” climate control system, which is said to improve the skin quality of the passengers.
The seats, steering wheel and the floor mats all have pink stitching and the bezels are tutti-frutti-colored. Also, to add that extra feminine touch, Honda has replaced the apostrophe in She’s with a heart.
Can’t forget the heart apostrophe! Wait a second, are we in second grade here? I’m pretty sure I haven’t dotted my sentences with a heart shape in at least ten years, but maybe I’m the exception to the rule…
To be fair, the sun blocking features seem pretty beneficial, even though women certainly aren’t the only ones susceptible to skin cancer or sun damage. Let’s not totally forget the guys here.
If pink isn’t your color of choice for something like this, you may be in luck, as the manufacturer is reportedly planning on producing Fit She’s in “eyeliner brown.”
Grow as outraged as you’d like over this and call it “sexist” to your apostrophe heart’s content, but keep in mind that this isn’t the first time the auto industry has tried to market a women-only vehicle to us.
As pointed out by Yahoo!, electric cars were initially marketed toward women “with the pitch that their lack of hand-crank starting would avoid broken shoulders and/or death.” In the ’50s Chrysler gave us the Dodge LaFemme, which Dodge LaFemme “came in a two-tone pink-and-white paint scheme, along with a storage place for the matching purse and rain hat.” Can’t believe I missed the days when those were around. At least Honda came in and provided a similar alternative.