10 Things We Would See If Women Ran The Super Bowl
5:30 pm, February 1st | by
This Sunday is the Super Bowl. Are you ready?! Though there are still a lot of sexist and offensive Super Bowl ads, this television event is getting better about targeting women. As they should considering that in the last 10 years, the gender gap in the Super Bowl audience has narrowed from 14 percentage points in 2002 to between 54 and 46% in 2012, according to Ad Age. We had some ideas on what it would be like if only women ran the Super Bowl.
1.Channing Tatum and Ryan Gosling...doing something
They could just be sitting. No need to roll out the big Victoria's Secret bucks for these guys. Ryan could read a text book for all I care.
2.Different snack food ads
I really don't need to see any more ads for Doritos.
3.A trailer for The Great Gatsby
Who needs a 10-second teaser for the big action film of the summer (this summer includes
Fast Six, The Smurfs 2 and my favorite, Robopacalypse) when we can see Fitzgerald! This film is going to be a big hit. Romance, Leo, roaring 20's fashion! What more do you need?!
4.Beyonce performing at the halftime show (forever)
Done and done. With Madonna last year and Beyonce this year there has got to be a woman making some big decisions here.
5.Something with 50 Shades of Grey
If the Super Bowl's marketing for women, that will certainly show up somewhere
7.Greek yogurt ads on a loop
love their yogurt...
8.More makeup and shoe ads
This would, at the very least, be an opportunity to have women in ads doing something besides sitting around in lingerie.
9.Tina and Poehler
Halftime commentary show?
10.The Diet Coke hunk
Instead of the usual scantily-clad woman being ogled the tables have been turned. "It is not about the Diet Coke man being an object, it is not a voyeur thing, it is about cultural change, women being equal to men and you can see that," said Olivier Geyer, Diet Coke director for north-west Europe and the nordic region. Sure.
"We wanted to celebrate not just the brand, but also the women who have been with us for 30 years. We have tried to make sure it is not the past but a very contemporary execution. [It] showcases female empowerment and camaraderie." Hmm. It will at least be a change of pace!