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Media

Jeff Zucker: “Everybody’s Looking for a Scapegoat”


This gem of a soundbite from the Future of Capitalism blog nearly escaped our attention. Former NBC Universal President and CEO Jeff Zucker made some unusually candid remarks at an annual luncheon for the Harvard Crimson, during which he applauded General Electric CEO Jeffrey Immelt for doing what he calls “a very good job.”

In what must be an increasingly annoying trend for Zucker, it sounds as though the majority of the questions directed at him during this public appearance related to his mistakes over at NBC.

“Asked by another questioner about his own failures and what he learned from them, Mr. Zucker said, ‘I was not able to get NBC Entertainment, our prime-time schedule, turned around.’ He said of the network prime-time shows, ‘It was 5 percent of our bottom line, but it was 105 percent of our perception.’

‘I put two people into those jobs, and they both failed,’ he said. ‘I screwed that one up twice.’”

Yeesh.

Also on the docket? Questions over whether he steered MSNBC toward a more liberal slant (“We didn’t have a secret meeting where we said, ‘maybe we should just go left’”) and whether, under his guidance, CNBC fed the economic crisis (“Everyone’s looking for a scapegoat”).

Maybe he can turn things around with Couric?

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  • Let’s be honest

    Laughable. Zucker put two people in the jobs and they failed. Which two? There were 4 in Zucker’s tenure:

    (1) Zucker himself failed when he had the job.

    (2) He put Kevin Reilly in and then Ben Silverman. With Reilly, he got The Office (still a tentpole), 30 Rock, Heroes (highest rated new drama in its year which fell apart when Reilly left), My Name is Earl (highest rated new comedy when it came out for 3 years won its slot in demos), Medium (highest rated drama when it came out). But Zucker also meddled consistently throughout… and major decisions were ultimately made by a committee of idiots, headed by Zucker, in which no NBC president had any real final say. He fired Reilly (who couldn’t stand Zucker). So was he one of the ones who failed?

    (3) He brings in Ben Silverman who’s a terrific agent but never developed a thing in his life. Zucker goes on to say Silverman’s development is the best ever…. it totally flops.

    (4) Then he finally brings in Angela Bromstad, his ever-loyal right hand idiot, who all along stood in the way of any real effort to turn the network around. Need we say more about what happened there.

    As for the rest of the company that “worked,” let’s be honest. Zucker had nothing to do with it. Bob Wright made the big decisions before retirement. And as for USA and other cable successes, most of them were already successful long ago and their leaders either maintained or grew them from there. Bravo may be an exception, but Zucker had nothing to do with them.

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