Kate Hudson Turned Her Modeling Gig With Ann Taylor Into A Design Job
9:30 am, January 28th | by Meredith Lepore
Not too shabby — Kate Hudson has leveraged her gig as the face of Ann Taylor into a design deal. According to Women’s Wear Daily, Kate will collaborate with Lisa Axelson, the brand’s creative director, on a capsule collection for summer. The looks will be inspired by Hudson’s personal style which could probably be described as “boho California glamour girl.” This isn’t exactly a style that has been associated with the Ann Taylor brand of yesterday, but the company has been pushing for a reinvention in the last year and Kate is a big part of that. They’re pushing brighter colors, lower prices and a more youthful appearance. Though past Ann Taylor brand faces like Katie Holmes and Naomi Watts may have more of the classic Ann Taylor look, Kate Hudson has more of a chic, colorful marketing vibe.
“As a young girl I looked up to the sophisticated style of Ann Taylor so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women,” Kate said in a press release when her first spring campaign with the company came out last year. ’The new Ann Taylor is not afraid to be sexy and real – because they design for every generation. The clothes are stylish and comfortable, easy and wearable. They really help you look and feel perfectly put together for any occasion.”
Hudson will also serve on the ANNpower Advisory Council. The ANNpower Vital Voices Initiative provides leadership skills to young women, empowering them to affect global progress, invest in their communities and begin their journeys as the next generation of leaders. “Working with Ann Taylor has been a great creative experience and there is a really wonderful connection. Putting these outfits together has been incredibly fun — they have such youthful energy and flair!” Hudson said. “I got to dance on a treadmill wearing some amazing dresses and heels while being photographed in front a giant digital screen when we shot this new campaign.”
It is very common for fashionable actresses to start their own clothing lines, but very few of them actually succeed. Designing with an already-established company like Ann Taylor (founded in 1954) is a very smart way to go.
The capsule collection, which marks Hudson’s first foray into designing, will be available in stores beginning in May. Are you guys stoked?