Several flaws in this – several false premises.   Women are supposed to be the same as men?  Since when?   Seems to me a healthier society would be encouraging more men to stop playing sports.  Throughout most of human history, sports is considered a childhood past-time.  Our society’s fixation on sports is nothing to be proud of.

This must be the most poorly conceived ad I’ve ever seen. It is intended to encourage young girls to not fall out of sports, which is a laudable goal. But it completely fails, and in fact is counter productive.

Have you seen the reaction to teenagers sitting in the theater? They are making fun of the unattractive, stringy hair, sweaty girls that remain on the field.

To be brief, its deficiency is that it ignores normal natural human behavior and even attempts to override it to achieve their goal. Fact: Females wish to be desired by males, and in every time period and in every culture in the world they take steps to enhance their appearance to do this.

The ad attempts to get girls to ignore this in-born biological trait. This is a ridiculous approach to their goal. It runs against their nature. One might as well try to convince them not to breath.

Just a little rule in life; always align natural processes with designed goals.

To follow that rule in this instance, let’s go back to the goal: “We want girls to stay in sports.” That’s step one.

Now let’s identify the natural process: Females wish to be pretty to attract males. That was step two.

Step three is the alignment: Create a commercial in which playing sports ENHANCES their ability to attract,  instead of just the opposite.

The current commercial shows pretty girls leaving the field, and sweaty plain girls remaining. A commercial with a clue should have taken advantage of the exercise and fitness aspects of sports. A wise commercial would have shown unattractive chubby girls in the stands trying in vain to get the attention of cute boys. Then after the game the players emerge from the locker room all prettied and with trim bodies which the cute boys are drawn to, and away from the non-sports playing spectator girls.

Now we have a commercial that actually reaches its goal.

It is perplexing. This is not a difficult concept or one that is unknown in advertising. It is possible for a girl to be both attractive and active. Why does the commercial actually attempt to separate the two?

I worry that they may have .. goals other that the stated one.