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Corner Office Q&A: Lauren Bush-Lauren’s Secret For Selling Half A Million Bags
10:15 am, April 5th | by Laura Donovan
Most four-year-olds concern themselves with only one thing: play time.
Lauren Bush, who went on to create FEED Projects to help provide nourishment and food for hungry children, chose to become a vegetarian at age four. This decision turned out to be the first of many that would benefit others, as the 27-year-old has provided more than 68 million meals for the less fortunate and sold over 500,000 FEED bags since starting the organization in 2006.
Lauren Bush-Lauren, who tied the knot with long-time beau David Lauren last fall, continues to sell FEED products and bags to bring good health to those in need and agreed to answer some of our questions about thinking globally and managing a humanitarian venture.
How has FEED evolved since you started it in 2006?
FEED has greatly evolved since it started. At its inception it was one bag and the simple idea of feeding one child in school for every bag sold. It has now evolved to be not only a for-profit social venture, but also a foundation- the FEED Foundation. We also have done many different products, mostly bags, and partnered with a wide array of companies including Pottery Barn, HSN, the Gap, Barnes&Noble, Disney, Whole Foods Market and many more!
What is the number one thing about you that would surprise most people?
That is hard to say, but it might be the fact that I decided to become a vegetarian when I was only 4 years old, and have made it a lifelong decision.
What did you dream of becoming as a child?
I wanted to be many things when I was a child- a professional ice skater, a singer, a judge, an artist… and more. But I always loved playing make believe and I always loved arts and crafts. I feel lucky that I get to exercise pieces of these things in my job now.
Before noon every work day, what tasks have you already completed?
I have had at least one coffee, sent probably 15-30 emails, and will have talked to my team members at FEED about upcoming projects.
Where would you like to see FEED go in the coming years?
I would like to see FEED become an even more established brand, that continues to pioneer in the social enterprise and consumer goods space. Basically, I just want everyone to be able to interact with FEED in some way and help in the fight against world hunger.
What has been your proudest moment so far since debuting FEED?
The proudest moment would have to be when I first saw a stranger carrying a FEED bag down the street in New York. That was very cool moment!
If you weren’t in this career, what would you be doing?
Hard to say… maybe I would have been a graphic designer, videographer, writer, or tap dancer. I love what I do, and I think it is the combination of design, entrepreneurship, and philanthropy that really suits me.
What’s your favorite place in the entire world?
My home. I love to travel and explore, but I always love coming home.
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