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Columns

Le Parcel and Kotex Teach Us How to Feel About Our Periods


A lot of stupid things happen in movies: a ’50s prom dress gets turned into a hideous polka-dotted potato sack, Adam Sandler and Brooklyn Decker are marketed as a believable couple, and women fall to pieces when a cute guy or a tepidly attractive guy or their dad or their friend’s dad or their boss or the postman or a cashier or just about anyone discovers that they have their period. Fortunately for all of those easily embarrassed ladies, new company Le Parcel is offering to discreetly deliver tampons and pads to users each month, along with chocolate and a “mystery gift.”

I, like most women, do not care if a man sees me take a tampon out of my bag. By creating a company whose sole purpose is to facilitate up some kind of elaborate tampon hand off, Le Parcel is participating in the culture of shame that surrounds menstruation. Women are constantly told by advertisements and movies that their periods are disgusting; Le Parcel is only furthering the negative associations. For crying out loud, this isn’t The Wire and tampons aren’t contraband. Our periods and the various products that cater to them shouldn’t be offensive or embarrassing! And you know the secret gift Le Parcel packs away next to your chocolate (because that is our crazy lady kryptonite) probably alternates between unreleased Nicolas Sparks book and pictures of Channing Tatum holding puppies.

In direct contrast to Le Parcel’s mission to turn tampons into contraband, Kotex is running a conflicting campaign meant to help girls get “in the know. U by Kotex’s “Generation Know” campaign features hip girl bloggers and activists tackling the menstruation misconceptions and offensive marketing that Kotex itself once perpetuated.

As frank and unconventional as the advertisements are, I still find them a bit false. These sit-down chats with bespectacled teens about whether or not bears can smell if you’re menstruating feel so removed from what periods actually are. My ovaries aren’t making some big feminist statement by ovulating — they are preparing my body for making a baby. I also get headaches and sore throats from time to time; no one is trying to “get real” with me about the truth behind lozenges. I don’t want my tampon providers to be my friends or my confidantes; I just want them to stop patronizing me.

[Via HuffPost Women]

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  • http://www.facebook.com/harry.leeman.12 Harry Leeman

    I meet the owners of Le Parcel. They came over to our house for dinner and dropped off a box of tampons for a menstruating roommate. There was nothing shameful about it, everybody was eating chocolates and openly talking about periods, startup marketing, ecologically friendly packaging. It’s all in how you interpret it. During our conversation I never got the impression that they were running this company because they wanted tampons to be more ‘discrete’ or because they felt that periods were to be hidden, instead it was about treating oneself or a loved one to a nice present. A box of exactly what you need shows up when you need it.

  • http://www.facebook.com/harry.leeman.12 Harry Leeman

    Also, the chocolates they include are really really good.

  • http://twitter.com/juliewashere88 Julie

    I thought the opposite of LeParcel. I think it’s BUSTING the “culture of shame,” at least as much as a business whose main purpose is to make money can be expected to, anyway. It looks like a lovely, beautiful gift, and a bit of a celebration about something that society has told me all my life is dirty and to not talk about. You know what, instead of my menses being treated as a dirty lady thing I am not to talk about, and the products for it being something I must get from the drug store myself (too ashamed to ask anyone else to pick up for me,) and must conceal in my cart among other products only purchased for camouflage (something I did in my teens, not as an adult,) I think I would prefer this lovely little celebration, chocolate and gift included.
    I’m not affiliated with Le Parcel, nor have I signed up. I already have a subscription service delivering tampons and other hygiene products to my door at my convenience. Do you think that I have tampons, razor blades, toilet paper, hair conditioner, and paper towels delivered to my door because of shame, or because it’s convenient? Anyway, the tampons I get that way aren’t found in lovely packaging with chocolate and gifts as is the case here, thank you. That’s the difference between discreet delivery and an outright celebration. I stick with the tampon delivery without fan-fare, rather than switching to this service, only because it makes better financial sense to stick with the system that I already have.
    However, if I were a teenager again, still unsure what to think of my changing body, being told by society that something gross that I should keep secret is going on, I would consider such a thing as Le Parcel a great thing to BREAK shame, no reinforce it. If I knew any such teen today, I would buy her a subscription.
    Anyway, I just think it’s completely bat crazy ridiculous to call something CELEBRATING menus as being part of a culture that shames it. What absurdity.

  • Niki

    I don’t see LeParcel as trying to create a “tampon hand off”. I know that around that time of the month I am grumpy, in pain, and usually too fatigued to really do much of anything. But now I can not only have the items I need delivered to me, I can also get chocolate and a present? Sounds like a dream! Not to mention I only use 7 overnights, around 7 tampons & panty liners, and around 7 pads during my period, so having to buy 4 different boxes? Kinda sucks. Now I can customize exactly what type and how many of each type I get!

    And every single girl I’ve talked to agrees. Instead of thinking “Aw #$*&… here we go again,” we can think “Aw #*@&!!! Look at this! Chocolate! And a Present! Maybe I don’t feel like killing anyone today…”

  • Kim from design life kids

    wow! i totally disagree. they’re making it fun and actually exciting. who doesn’t like receiving packages? we may actually look forward to getting our period for once!

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