Lover.ly Founder Kellee Khalil: “There’s A Stigma Being A Female And Building A Product For Women”
11:18 am, January 15th | by Hillary Reinsberg
If you’re building a tech site that just so happens to have a female customer in mind, are you making “lady tech?” No way, says Lover.ly founder Kellee Khalil:
“There’s a little bit of a stigma being a female and building a product that is for women. We joke that it’s called the pink ghetto – ‘women only make things that are pink and cute for girls!’ No. We’re building serious technology.”
Khalil is the 27-year-old founder and CEO of Lover.ly, which is (very smartly) trying to make a disruptive mark on the $99 billion wedding industry. Today, she’s featured in The New York Daily News‘ “New York Tech: 12 people to watch in 2012.” While the piece also mentions that Khalil’s father came to the U.S. with $27 in her pocket, the last thing she wants is any pity or sympathy.
“I don’t want to be recognized just because I’m a woman, I want them to recognize me because I’m building a real business,” she adds.