Why Brands Should Be Desperate To Court Moms On Social Media
3:00 pm, June 30th | by Amy Tennery
Want to reach a big audience, develop brand loyalty and create a big buzz on social media? Then you better start courting the moms.
While we all knew that women are massively influential on social media (come on, it’s okay to admit you’re addicted to Pinterest), it turns out the parental set is even more so. Nearly 60 percent of all the people who follow brands on social media sites (Facebook, in particular) are moms, according to a new report from Burst Media. Basically, if you’re trying to get people to follow your company online, they’re your best bet.
Moms: The new power brokers of Facebook. Embrace it.