Rupert Murdoch Will Make Watching Hulu as Frustrating as Possible
2:38 pm, May 31st | by Amy Tennery
Hulu started out in 2007 as a convenient, fun way to catch up on clips of your favorite shows. It packaged these in an aesthetically appealing way, with ads scattered sparingly throughout, allowing channels like NBC and Fox to profit from web videos that would have otherwise been pirated by YouTube, forever impossible to police. And they had that clever commercial with Alec Baldwin. A triumph.
It has since devolved into a frustrating, limited access monster that forces you to watch 30-second commercials prior to clips of roughly the same length and teases you with video content, only to declare part way through viewing that you have to pay for access to watch the whole stupid thing. A nightmare.
Now, on top of that, Rupert Murdoch’s News Corp said it wants more ads in its Hulu content, according to Crain’s, seemingly in an effort to make Hulu viewing as infuriating as physically possible. This would mark “a shift” (as Crain’s so delicately calls it) for Hulu, which was launched with the ostensible goal of running fewer ads than you’d see on television.
Of course, News Corp can’t just snap its fingers and make this happen. It has to go through approval from, you know, other people involved with the site, like NBC and Hulu itself. And yet, we can’t help but feel like Murdoch’s going to get his way somehow. He’s been known to go to some considerable lengths to accomplish his goals.