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Morning Joe Promotes Obnoxious “Working Woman” Stereotype in Parody Video


Okay, I get that most morning cable news teams aren’t exactly known for their gentle touch. And Morning Joe is no exception. But a particularly ham-handed segment they aired this morning left my mouth agape.

First, let’s back up. A faux “promo” for Morning Joe aired this today that played into a few stereotypes about the hosts of the show. The premise was to provide a “funny,” satirical look at how the Morning Joe gang prepares for its daily newscast. Joe Scarborough is seen rising out of bed after being resuscitated with electric paddles one might use to revive a flat-lining critical condition patient (hilarious!). After waking, he puffs on a cigarette, swigs some hard liquor and then proceeds to play craps with a pile of singles on the sidewalk. Charming.

So what’s co-host Mika Brzezinski up to in this fantasy land? Downing shots of Jameson with a biker gang? Nope. She’s seen waking up at the crack of dawn to make school lunches for her kids! And going running (in full makeup), while her cohorts cut loose. They’re the fun ones, after all. She strolls into the office, impeccably dressed and coiffed, and sits down at the news desk, darting disapproving glances at her (hungover? still drunk?) cohorts.

The whole segment reads like a Judd Apatow approach to the working woman. Do I really want to see Brzezinski acting like a boozed up adolescent? No. But I’d rather not see her treated like the Morning Joe’s RA, either.

Can I get an amen? Oh, thanks, Business Insider:

[The spot] manages to sum up quite succinctly the increasingly hard to watch dynamic of Morning Joe, in which Joe and company behave like bad little boys and sexy Mika scolds them.

No, I don’t want to stumble into work hungover, all in the name of being “liberated.” And neither should anyone else. But I’d rather hit the snoozebutton one more time — or, hey, maybe start actual work a little earlier — than apply an extra coat of mascara.

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  • Anonymous

    Meghan McCain could have played the part of “Mika”.

    Actually, that was dandy.

  • Simon Bracken , Canada.

    What a humourless person this “writer” is. This is a slick and  captivating promo. News promos tend to be insipid and patronizing, this one captures what Morning Joe is  and the tone it sets. Tennery would probably codenm Caddyshack as not being able to afford college is no laughing matter and called PETA about Monty Python’s Dead Parrot sketch. It’s great teevee, well done to the production staff who put it together. And as Joe often says
    Keep Calm and Carry On

  • http://www.facebook.com/tony.westover Tony Westover

    Mika Brzezinski isn’t a working woman. She’s a whore who fuckedher way up the ladder.

  • Just someone

     Mika is a cunt.  If her views differed from your own, you would have found 1001 ways to call her such without calling her such. 

  • Patrick Lewis

    But Tony, that doesn’t keep you from loving your mom.

  • Anonymous

    What nasty misogynist and vile sexist moron you are.

    …How startlingly unsurprising.

  • Patrick Lewis

    That’s not true. Your mother and I didn’t always agree but I never withheld my wet monkey love from her..Same with your dad.

  • moderate voter

    i found the morning joe promotion quite funny to be honest.
    Come on people lighten up !!!!!!!!!!!!!!

  • Anonymous

    Lol the author of this article is a humorless dried up crone. The icing is that I bet she describes herself as someone who “isn’t easily offended” and “loves inappropriate humor.” Just as long as it doesn’t… portray Mika Brzezinski in an impossibly positive light? Lmao. Please never reproduce you withered old husk.

  • Anonymous

    Just underscores the tribe that inhabits Morning Slow.

  • Chauncy Gardner

    I thought it was funny

  • Anonymous

    The morning joke = smarmy, arrogant, liberal echo chamber who love to amuse themselves taking cheap shots and being intellectually disingenuous. I quit watching this smugfest.

  • Tara

    Oh, come on… I think Mika ends up coming across as awesome in the “promo.” I wish I was as tough a lady as she is.

  • El Squirto

    THAT, was supposed to be funny???

  • Anonymous

    good God, that was just weird. 

  • Andrew Slater

    How about a parody in which Joe Scarborough and Friends are preparing the original description of the show, in which they describe him as a conservative and the rest as serious journalists.  And then they all giggle as Joe says, “Hey guys.  Watch this.  I’m going to submit this.  See if anyone notices. 

  • Anonymous

    Of course you did… your name is Chauncy Gardner :)

  • Robert

    Best promo I’ve seen in a long time.  VERY NYC.

  • Anonymous

    Mika and the boys are getting boring and a little surprised Mika advances the stereo typing she says she opposes. 

  • Anonymous

    authoer misses the bullet on this one and though i do read biz insider, they are wrong too.  look, no programming is perfect.. i can’t stand joe’s hard azz right wing screaming or what a bimbo mika really is.. she’s the token pretty blonde sidekick that never has anything intelligent to say. .  but for those of us who watch regularly (it’s on 3am-6am here so we tune in as we head to bed), we are used to this gang and the promo was funny..  all the side cast of characters were in it too (didn’t watch ur vid but saw it on tv).. we Mike, we even saw Donny Deustch (sp) in the elevator..  and the guy sitting next to joe’s bed is the guy who does the soccer reports from around the world..   

    the whole thing was kind of funny .. lighten up

  • Anonymous

    mika is sooooo much hotter than those fox trailer gals…

  • dukey babe

    Haven’t you had your cataracts removed yet?

  • Anonymous

    ya i know–she does not use that Fox Yeller die and she does not play stupid…
    i can see your dilmma..
    and she still has al of her teeth?
    omg..
    anywhooooo…
    i ugess beauty is in the eye of the beholder…
    some people like cheap, stupid acting fake chicks..
    and some people like gals with brains…
    and guys on fox–like guys on fox..

  • http://www.facebook.com/people/Sans-Soucci/100001169055504 Sans Soucci

    Anything with that hag is B  O  R  I  N  G!!!

  • http://pulse.yahoo.com/_VK7U6RFTAUIPW2JR2NGPBP2IYA super

    Feminists have no sense of humor.  Everything is offensive to them. 

  • Anonymous

    phlpn.es/829r8s

  • Mark

    One, you can not recognize advertising talent.  Two, you do not get tongue in cheek, sarcastic, parody driven, inside joking, laughing at ourselves, humor.  Three, you must be a whiny bitch, whose friends wish would just shut the f*ck up already!  Jesus man, you have women/mommy issues? That was one of the slickest promotional ads I have seen in a long time.  It was bloody hilarious!  Dude, close the laptop, go outside into the actual outside world, go to a pub, buy a woman a drink, and basically take out the goddam tampon, and be a f’ing man.  Christ, I hate guys that are whiny bitches.  You give a flimsy, soft handshake too I bet.  

  • Anonymous

    Precisely. It was a decent spot. 

  • Mark

    Holy S.  My dumb a** now notices a woman wrote this (I had stopped reading at the Business Insider quote).  Well, Amy, you also can not recognize a well written, produced, and acted by the way, advert.  And your sense of humor stretches only as far as your opinions, you whine and annoy about from the soapbox you stand on every day, that everyone wishes you would just get the f*ck off of, ’cause their sick of hearing it.  The ad was a pisser.  It was laughing at themselves, and having a fun time doing it.  The only people who see a hidden, or to them overt, message in something like this, are the ones who see messages in everything, because they themselves walk around blabbing about their own messages to anyone who will reluctantly listen.

  • Dom

    Mark, isn’t it ironic that you are criticizing the writer for “whining” from a soapbox while you are whining from a soapbox yourself.

  • Anonymous

    I’d “take out the goddam [sic] tampon” but that would probably make everyone uncomfortable.

  • Anonymous

    Your comment deeply offends me.

  • http://www.facebook.com/tonykoch1 Tony Koch

    the spot was perfect……  Mika is a total snob and the piece was probably a glimpse into her life …. she spends most of her time telling others how to live and to get skinny and to not have fun…..   the segment is spot on she is the reason the ratings on morning joe suck

  • Mark

    My chosen profession is not a “professional blogger and commentator”.  Basically, they’ve created a soapbox as a profession.  I drove by this after laughing so hard at a great ad, to read the above drivel, and had an impulsive STFU moment.  How is that a whine?  I laughed at a comedic ad.  This one sees insults, and challenges to her talking points.

  • http://twitter.com/andrewdrinker Andrew Drinker

    I enjoyed the spot. In fact, I caught it halfway through and rewound my DVR to watch it in full. I don’t get what the whole problem with it is.

  • Anonymous

    This is just an ad for a show no one watches.

  • http://www.facebook.com/preethi15580 Preethi V Subramanian

    Amy may not have hit the center of the dart board, but she’s hit pretty close for sure. The subtle assumption in the promo ad seems to be that it’s the guy that gets to lead an eventful life while the lady is “plain Jane”. Somehow everything the male host does, though inappropriate or questionable, is fun, eventful & comedic. And everything the lady does (though competent & sincere), is plain, boring and patronizing, right? It’s an apparent stereotype.

  • http://www.facebook.com/preethi15580 Preethi V Subramanian

    Makes the man look like a broader-minded individual who ”knows the world” and the lady appear narrow, small / limited. Another apparent stereotype.

  • al bundy

    Mika got her job because of her dad..an e-e-e-e-e-e-e-v-i-l rich powerful white man..
     Hey Mika don’t you have dinner to cook??

  • Truth

    Amen. This site sucks hard.

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