1. Mediaite
  2. Gossip Cop
  3. Geekosystem
  4. Styleite
  5. SportsGrid
  6. The Mary Sue
  7. The Jane Dough
  8. The Braiser

Nike’s Must-See, Tear-Jerker Ad Celebrates Title IX’s 40th Anniversary [VIDEO]


Yes, Nike’s new commercial celebrating the 40th anniversary of Title IX uses “empowerment” to sell us stuff. That doesn’t mean we don’t love it anyway.

The ad spot honors women athletes for facing up to sexism, breaking barriers and taking on The Man (so to speak). Featuring boxer Marlen Esparza, marathoner Joan Benoit Samuelson and basketball star Lisa Leslie, the commercial cleverly revisits the dark ages of women’s athletics, when women and sports weren’t supposed to mix.

While it’s debatable whether a commercial can ever be a “must-see,” I’d say this one is. Continue the Title IX celebrating here:

[Adweek]

TAGS:

  • Anonymous

    From the youtube channel comments:

    “75 to 80% of Nike sweatshop workers are women, paid thirteen cents to twenty cents per hour, working nine to thirteen hours per day, six days a week, with men over the age of 30 usually in the supervising role, dishing out intimidation sprinkled with the occasional bit of corporal punishment and sexual abuse. But hey, maybe if I buy some trainers, I can become a feminist too!”

    “MNCs have a long history of using social movements in order to sell products made in sweatshop conditions. However admirable the sentiment is, this is essentially turning feminism into a advert to buy some trainers, many of them probably made in factories by women earning rock-bottom wages with no rights – women are used more than men in export-sector goods. Please don’t be taken in by this rubbish.”

    Glad everyone isn’t so gullible as to accept this contrived BS marketing. 

  • Anonymous

    The new thing is making yourself out to be a victim.  You can even make things up out of thin air.  Then you can go around victimizing others and get special treatment.   It is getting old.  They are really laying it on thick, here.

    The last thing we need is more fixation on sports.  If anything, they should be encouraging men to read books.  Oh, but it’s Nike – they have no dog in this fight, right?  A nation of sheep being led to slaughter.

Abrams Media Network click here for advertising opportunities

© 2013 The Jane Dough | About Us | Advertise | Newsletter | Privacy | User Agreement | Disclaimer | Contact | Archives | Send a Tip | RSS RSS
Dan Abrams, Founder | Hosting by Datagram

X