As OWN Tanks, Oprah Takes Over As CEO
11:51 am, July 13th | by Hillary Reinsberg
Indeed, it’s true. Oprah’s making OWN her own. At some point in the Fall, Oprah will take over as OWN’s CEO, insiders told The Wall Street Journal. Oprah will replace Peter Liguori, the COO turned interim CEO who took over when CEO Christina Norman left the company in May. Yikes. We’re not exactly surprised Oprah is having to run the company herself – clearly no one else wants to do it.
And that’s not a surprise either. The station has struggled pretty tremendously. In fact, the WSJ says, OWN’s ratings even fell below those of Discovery Health, the channel it replaced. Apologies to anyone closet Discovery Health fans, but that’s bad.
Now, it feels like Oprah’s just desperately trying to keep this ship afloat – and she seems intent on not losing more people. Along with her CEO news today, she announced that the current presidents of her TV production division, Harpo Studios, will also become presidents of OWN. Also, well, it’s a way to throw all the chips into OWN, and just pray it works out.