In Brief
“Pussy” Energy Drink Advertisers Want You To Think You’re The One With The Dirty Mind
11:30 am, January 25th | by Laura Donovan
“The drink’s pure. It’s your mind that’s the problem.”
Right…
The tagline for British energy drink Pussy, which is marketed as “cunningly delicious,” lacks any semblance of self-awareness, but who really cares when you’re just looking for an afternoon/evening boost? Like many successful products, Pussy (sorry, I’d rather not actually type of the word but I’ve been given no choice) has a fairly entertaining founding story. Creator Jonnie Shearer was living at home with his parents after finishing college a decade ago:
“All my friends were working in the City, and I was in my old bedroom, launching a drink called Pussy. They thought I was an idiot.”
Who’s the idiot now? Apparently everyone besides Shearer, for thinking “pussy” isn’t a suggestive name at all…
[AdWeek]
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