Sexist Ryanair CEO Slammed Over Ad Featuring Half-Naked Employee [NSFW]
3:47 pm, December 13th | by Amy Tennery
Looks as though Ryanair is continuing its vaunted legacy of sensitivity and deference toward women.
About a month ago, I assembled a compendium of awfulness that has defined airline Ryanair’s gender relations (and customer relations, for that matter) over the last, oh, forever.
The fact that Ryanair CEO Michael O’Leary personally selects female employees for a yearly Cabin Crew Charity (lingerie) Calendar doesn’t help. Nor does the fact that he once manhandled his barely-dressed ‘honorees’ for a promotional video for the calendar:
Anyway. I digress.
Turns out that O’Leary is in a bit of hot water (again!) over some ads that Ryanair released for said calendar, according to the Guardian. And what’s so bad about this advertisement, which features an actual Ryanair employee pinup? This is what’s so bad:
Yikes. And the ad has generated so much controversy that, according to Guardian, the Advertising Standard Authority has launched an inquiry after receiving complains that “the ads are ‘sexist and objectify women, particularly female cabin crew.’”
This naturally begs the question, How much inquiring does it take to determine sexism? We’d think (particularly given the visual medium) this would be one of those ‘snap judgment’ things. Particularly when the Ryanair spokesperson somehow manages to be this smarmy (via Guardian:
A spokesperson for Ryanair said that it has been running the charity calendar for five years and that it would “continue to support the right of our crew to take their clothes off to raise money for those who need it most”.