Say Hello To The Big Buzzword To Come Out Of SXSW
12:00 pm, March 14th | by Meredith Lepore
In case you hadn’t heard South by Southwest has been happening for the past week. Everybody and their mother is at this festival of music, film and technology, so in addition to the tons of contacts and new trends everyone came out talking about a new buzzword has entered the workplace lexicon: serendipity.
“This year, the buzzword around the workplace panels was “serendipity,” the importance of unexpected connections. Many speakers spun tales of lucrative business and social connections made at SXSW conferences past, and the conference itself is designed to maximize serendipitous interactions: Beer-fueled parties and networking events (not to mention spotty Internet and drained phone batteries) forced attendees to look up from their screens and actually talk to one another, spending less time online than they might otherwise.”
It kind of sounds like a fancier term for coincidence. However, it is a way less annoying word than synergy so I am all for it. (Even though that movie was so annoying.)