Here’s What American Apparel Thinks The Holidays Should Look Like [NSFW]
1:45 pm, December 23rd | by Jim Edwards, Business Insider
American Apparel’s racy ads no longer come as a surprise — that’s its brand equity.
But Christmas, winter and the holidays present a particular creative challenge for CEO Dov Charney (who oversees his ads directly): What does sexy look like when most of the world is bundled up in coats and scarves?
Fortunately — or not, depending on your taste — Charney has come up with an answer: Nothing says Hanukkah like gold lamé disco shorts.
That’s not all. Check out our gallery of AA’s current crop of seasonal ads. (Just bear in mind that there are some things you can’t un-see.) [Ed. Note: Some of the images are moderately NSFW]