Smith & Wesson’s New Apparel Line: For Women Concerned With Cuteness While Shooting Things
12:45 pm, February 28th | by Amy Tennery
First it was pink guns. Now it’s… firearm fashion?
Gunmaker Smith & Wesson is releasing a new line of firearm-friendly women’s apparel, according to AdWeek, which notes that “finally, women can be armed without sacrificing style” (finally!).
The fashions (if they’re anything like the gunmetal grey jacket AdWeek featured) look kind of military stylish — or “shooty chic,” if you will. They also include “concealed carry pockets,” which sound as terrifying as they do convenient.
Of course, as we learned last week, there was a 61-percent uptick in female gun shoppers between 2009 and 2010, so inventing new things that women gun owners need is far from surprising. And it’ll be nice to know which women may brandish a firearm by looking at their coats.