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Axe: “Nothing Says I Love You Like Breaking The Bridge Of Another Man’s Nose”

12:15 pm, March 22nd | by Rebecca Srulowitz

Thus far, Axe Body Spray’s entire repertoire of ads has focused on women fawning over men who’re wearing their product. But then yesterday an Axe employee woke up and wondered, “gee, why don’t we do something less boring and offensive?” And that is most likely how this new ad campaign was born.

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