3:45 pm, March 15th | by Amy Tennery
Imagine what America’s most recognizable brand logos would look like — if they were redesigned by a hipster. Of course, Arm & Hammer is already there.
Adidas with a Sterling Cooper edge? Or Mercedes in 1940s retro-nautical chic? That’s what Swiss graphic artist Dave Spengeler did for his new Tumblr Hipster Branding. The result? A Helvetica-powered diversion that will either delight you or irritate the living wits out of your skull, depending on whether or not you’ve been to a Toby Keith concert in your life.