Columns
Girl Wants To Make a Living As a Model; MTV Labels Her “High Maintenance”
5:15 pm, April 5th | by Corinne Freilicher
MTV’s True Life seems be the only MTV program that has stayed consistent with how MTV used to be. The show still has the feeling of peeking into someone else’s life without feeling that the cameras are changing the perception. Unfortunately, some of what you end up seeing is pretty depressing. I recently caught an episode called “True Life: I Have a High Maintenance Girlfriend,” but it really should have been called, “True Life: I’m a Douchebag In a Toxic Relationship.”
#womenatthewatercooler
Lauren Conrad Is Still Relevant Enough To Have 3 Million Twitter Followers
4:30 pm, March 6th | by Diana Gerstacker
MTV’s reality show The Hills ended in 2010. Lauren Conrad left before the show ended but despite the end of her regular appearances on MTV, she has maintained a relatively high profile. She has written novels, has her own fashion line and a successful website.
EOD Roundup
EOD Roundup: Science Says High School Ruined You
6:30 pm, January 22nd | by Colette McIntyre
In today’s EOD roundup, we continue our trend of sharing potentially traumatizing news by alerting you to new research that suggests that you’ll never leave high school behind.
Awful
This Promo For WakeBrothers Is Offensive And Gross
1:30 pm, September 12th | by Sarah Devlin
WakeBrothers, a show I have no desire to see, is about two brothers/man children, Phil and Bob Soven, who happen to both be professional wakeboarders. As far as I can tell the show is essentially a reality TV version of The Odd Couple, juiced up for MTV with the addition of eXXtreme sports and plenty of bro-ing down. On its face, none of those things are problematic. Unfortunately, this promo, first aired on July 6th, 2012, but re-aired as recently as last week, sure is.
Awful
Why Does MTV Want To Make A Show About ‘Catty’ Girls?
3:00 pm, July 21st | by Laura Donovan
Wasn’t “Mean Girls” enough?
#womenatthewatercooler
Lea Michele Stages Her Own Mini-Glee-Reunion At… Comicon?
3:00 pm, July 11th | by Diana Gerstacker
It’s Wednesday and we are that much closer to the weekend. Glee’s Lea Michele has big plans, writing to her twitter fans about comic-con. Other great tweets today include the latest pitch to MTV about 32-year-old grandmothers, Julia Segal makes a hilariously brilliant comment about a lifespan statistic and the entire world flocks to twitter to weigh in on Tosh’s rape comments. Can you say trending?
Awful
Thank You, MTV For Axing Absurd Reality Show, “My First” On Virginity Loss
1:30 pm, May 21st | by Laura Donovan
What was MTV thinking?
The same channel that destroyed many people’s faith in humanity with “The Jersey Shore” almost put out an equally appalling reality program about folks who want to document the loss of their virginity. Though the project, which was criticized by some, has reportedly been called off, the casting call for the venture was one of the creepiest ads we’ve ever seen.
Media
Viacom’s Dauman Nabs Biggest CEO Pay Package in U.S.
11:42 am, May 9th | by Amy Tennery
Looks like Viacom CEO Philippe Dauman had been handsomely rewarded long before he took the reins at MTV, following top exec Judy McGrath’s departure. Dauman received the largest CEO compensation in the country last year, according to the Wall Street Journal, with an $84.3 million pay package. That’s more than twice what he got in 2009, so let’s hope he’s doing a doubly good job.
Dauman, however, is hardly the only executive seeing his pay soar. The Journal’s research showed that the median pay for 350 top companies’ CEOs climbed 11 percent in the last year to $9.3 million. Not surprisingly, bonus pay contributed the most to the compensation boosts, with bonus packages climbing 19.7 percent.
TV
It’s Been a Rocky Week for Female MTV Veterans
3:24 pm, May 6th | by Amy Tennery
First MTV’s CEO Judy McGrath left her network after butting heads with Viacom honcho Sumner Redstone — now another MTV vet is dealing with a career crisis.
Christina Norman is out at OWN, the Oprah Winfrey network, according to the New York Times, which she’s been leading since its inception four months ago. And, as sister site Mediaite notes, it wasn’t under great circumstances. Norman, who spent nearly two decades at MTV, was tasked with getting Winfrey’s pet project off the ground, but low ratings have plagued the network from the beginning.
Media
Did CEO McGrath Hate “Electric Barbarellas” so Much She Left MTV?
11:57 am, May 5th | by Amy Tennery
She was the leader behind MTV’s reality show boom, championing programs like “Jersey Shore” and “Teen Mom” — but, in an ironic turn of events, we suspect network veteran Judy McGrath is now ditching her CEO spot over true-life T.V.
McGrath, a 30-year veteran at MTV, where she spent seven years as chairman and CEO, stepped down this morning, according to a press release from Viacom.
The now-former MTV exec reportedly almost left the network a year ago because of “Electric Barbarellas” — a contentious reality show about a fledging electric-pop band that Viacom chairman Sumner Redstone allegedly shoved down MTV’s throats. McGrath reportedly fought the Barbarella’s airing tooth and nail — and her resignation today comes on the heels of the show’s premiere last night. Coincidence? We’re not so sure.
Mogulite Consulting Editor Peter Lauria unraveled the morass as it unfolded last year.

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