Evil Genius: Makeup Companies Boost Sales By Naming Lipsticks After Food
6:20 pm, June 8th | by Amy Tennery
Women are more likely to purchase lipsticks with names that reference sex or food. This, at least, was the conclusion arrived at by a University of Oregon professor, who analyzed 1,722 different lipstick names (from major brands like Bobbi Brown, Clinique and MAC) and studied how different names draw different reactions from women.
“Get In My Pants Pink.” “Fuchsia Fried Chicken.” Women like sex and food? Get out.
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