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Here’s What American Apparel Thinks The Holidays Should Look Like [NSFW]
1:45 pm, December 23rd | by Jim Edwards, Business Insider
American Apparel’s racy ads no longer come as a surprise — that’s its brand equity.
But Christmas, winter and the holidays present a particular creative challenge for CEO Dov Charney (who oversees his ads directly): What does sexy look like when most of the world is bundled up in coats and scarves?
Fortunately — or not, depending on your taste — Charney has come up with an answer: Nothing says Hanukkah like gold lamé disco shorts.
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