Much has been said, written, and dirge-d (I’m look at you, Robert Burns) about man’s inhumanity to man. Even man’s humanity to man has gotten its fair share of news coverage. After years of study and lying in wait, I have finally discovered woman’s ultimate inhumanity to woman: the GoDaddy commercials. Yes, it’s true; it turns out that The Man behind the most sexist and offensive advertisements shown during the Super Bowl (and that’s saying a lot) is a woman.

Because puppies are way cuter to watch than a bunch of sweaty dudes tearing up a football field.

Let’s be real: the Super Bowl isn’t a major source of inspiration for a lot of people, but even non-sports fanatics can appreciate the work and time that go into highly-anticipated Super Bowl ads. Some only tune in for the game for its unique and amusing commercials, and if you’re one of these people, you’ll appreciate this infographic on the 2013 lineup.

Beyonce and the Diet Coke “hunk” are just the start.

In today’s #watwc roundup, Ana Marie Cox shares puppies’ prediction of who will win the Super Bowl, Jessica Rotondi combines our two favorite words (“beers” and “books”), Sarah Robinson has some advice for the automated tweeter, and more!

It’s 2013, so this shouldn’t even need to be said, but: did you know that in 2011, NBC’s Sunday Night Football was the third most-watched program among American women ages 18 to 49, even beating out the harmonizing moppets of Glee? (In case you were wondering, the top two programs were Dancing With the Stars and Grey’s Anatomy. Looks like your Mom had control of the remote all year.) Did you also know that according to Nielsen ratings, the number of women watching Sunday Night Football rose by 23 percent between 2009 and 2011? You probably didn’t; in fact, if you believe every beer commercial, Yahoo Answers commenter, narrow-minded women’s magazine, or PR firm sending us press releases about how to girl up Super Bowl parties with prosecco, you’d probably think that football was women’s Three Doors Down song, an inconvenience made tolerable only through making football-shaped crustless snacks or personalizing baby doll tees.