Newspaper Explores “Technology Involved Woman” As Extremely Novel Phenomenon
5:19 pm, January 2nd | by Hillary Reinsberg
Women, using cell phones! Females, using computers! According to one news outlet, this is apparently such a novelty that people have taken to labeling these tech-using ladies as “Technology Involved Women.” TIF, for short!
Confused yet? Here’s how The Times of India spells it out:
The Silicon Valley boasts of several male inhabitants but women who make it big in the techno world are few and far between. In these far from ideal circumstances, the Technology Involved Woman (TIF, for short) has thrived and blossomed. What’s TIF you ask? The term describes all the women, ranging from those in their 20s to the ones in there 50s, who “are using computers and technology more than ever in their daily lives” aka the Blackberry girls, the Facebook moms and the Tweeting aunties.
While it may be true that there aren’t tons of high-powered women in Silicon Valley tech, we didn’t think anyone was ever worried that women weren’t using consumer tech products and social networking sites.
Labeling a woman who uses an iPad or Twitter as a “TIF” sounds inherently ridiculous to us. Perhaps there’s a greater gender divide when it comes to technology in India, but it still seems pretty off.